Marketing led growth drivers for SaaS products.
Marketing-led growth (MLG) is a go-to-market strategy in which a SaaS product is promoted through marketing efforts such as advertising, content marketing, and other channels. Here are the five main marketing-led growth drivers for a SaaS product:
Search engine optimization (SEO): SEO involves optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). By optimizing for relevant keywords and producing high-quality content, SaaS companies can attract more traffic to their website, increase brand awareness, and generate leads.
Paid advertising: Paid advertising can help SaaS companies reach new audiences and generate leads quickly. Popular advertising channels include Google Ads, social media advertising, and programmatic advertising.
Content marketing: Content marketing involves producing high-quality content such as blog posts, whitepapers, and e-books to attract and engage potential customers. By providing valuable information and insights, SaaS companies can establish themselves as thought leaders and build trust with their audience.
Email marketing: Email marketing is a highly effective way to nurture leads and build relationships with customers. By sending targeted and personalized emails, SaaS companies can keep their audience engaged and informed about new product features, promotions, and other updates.
Events and webinars: Events and webinars provide an opportunity for SaaS companies to showcase their products, educate their audience, and build relationships with potential customers. By hosting or sponsoring events and webinars, SaaS companies can generate leads and increase brand awareness.
These five MLG drivers can work together to create a comprehensive marketing strategy that drives growth and generates leads for a SaaS product. By leveraging these tactics and tracking key performance metrics, SaaS companies can optimize their marketing efforts and achieve sustainable growth over time.
